beenetworknews tech simplicity

TECH SIMPLICITY

Did You Know?

That Social Media is a driving force behind the growing consumption of news. 1 - 4 Americans or 27% get their news on Mobile devices, according to the Pew Research Center's Project for Excellence in Journalism (The State of the News Media 2012).

News consumers also are more likely to go directly to a news site or use an app, rather than to rely on search - strengthening. The report also finds that more than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers.

Tips and Terms

TIP:

Be smart and take your time when implementing a social media

marketing campaign. There are no "One Size Fits All" remedies.

You don't have to use every platform at once. Select one format at a time based on the audience you are trying to reach and intergrate them accordingly to create a cohesive marketing strategy.

TERM:

Avatar - An avatar is an image or Username that represents a person online within forums and social networks.